Talkin' About A Revolution? Power To The Coffee Cup!
What an incredible idea!
Every once in a while, someone crops up and sends us something that makes us go, "Yeah, right on!". (You can tell what generation we're from!)Source: Creative Commons, Labeled For Reuse
Moyee FairchainTM Coffee sent us this amazing video - Revolution In A Cup - that clearly defines the issues and their aspiration to provide a way out of development aid.The global coffee chain became dominated by only 5 large multinationals
The result?
-
Consumer prices went up
-
Coffee quality went down (due to mixing beans from different origins to achieve a globally uniform taste and the use of mediocre quality beans)
-
Coffee quality and "unique taste" suffered
Moyee's intent is admirable. We wish them great success!
Our coffee mantra is single origin, freshly roasted in small lots.
Why? Because that's what produces excellent quality and unique taste.
Please take a look at our whole bean coffee. Named after endangered or vulnerable species (we believe awareness is a powerful tool), our coffees are carefully selected, handcrafted, single origin micro-lots, freshly roasted in small batches to provide the best possible coffee experience to our loyal customers. We're also committed to fair trade (and organic whenever possible).